Design & animate with one unified workflow.

Fable is how creative teams build and ship high-quality content together, under-one-roof, all on the web.

(fable is winding down)

Create

Design, animate, and ship under one roof

Compose incredible motion content with all the tools you need, and export to any format without leaving the browser.

Explore features

Create

Design, animate, and ship under one roof

Compose incredible motion content with all the tools you need, and export to any format without leaving the browser.

Explore features

Create

Design, animate, and ship under one roof

Compose incredible motion content with all the tools you need, and export to any format without leaving the browser.

Explore features

Design, compose, and edit

Everything you need to create expressive content – all within an interface that’s a joy to use.

Design, compose, and edit

Everything you need to create expressive content – all within an interface that’s a joy to use.

Design, compose, and edit

Everything you need to create expressive content – all within an interface that’s a joy to use.

Pro-grade motion within reach

Drag n’ drop presets to animate fast, and control a full motion engine to tell engaging stories that go way beyond standard video editing.

Pro-grade motion within reach

Drag n’ drop presets to animate fast, and control a full motion engine to tell engaging stories that go way beyond standard video editing.

Pro-grade motion within reach

Drag n’ drop presets to animate fast, and control a full motion engine to tell engaging stories that go way beyond standard video editing.

Control generative AI

Design and animate in a real-time partnership with generative AI. It's AI designed for designers.

Control generative AI

Design and animate in a real-time partnership with generative AI. It's AI designed for designers.

Control generative AI

Design and animate in a real-time partnership with generative AI. It's AI designed for designers.

Ship everywhere

Export GIFs, MP4s, Lottie, ProRes, and more, right from Fable. Use easy presets or configure with advanced options.

Ship everywhere

Export GIFs, MP4s, Lottie, ProRes, and more, right from Fable. Use easy presets or configure with advanced options.

Ship everywhere

Export GIFs, MP4s, Lottie, ProRes, and more, right from Fable. Use easy presets or configure with advanced options.

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

Matthew Sienzant

Contract Sr. Motion Designer, Google

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

Matthew Sienzant

Contract Sr. Motion Designer, Google

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

Matthew Sienzant

Contract Sr. Motion Designer, Google

Design Systems

Bring everyone into  the narrative

Empower the creative organization with a motion design system. Control for designers. Cohesion for teams. Consistency for brands.

Explore design systems

Design Systems

Bring everyone into  the narrative

Empower the creative organization with a motion design system. Control for designers. Cohesion for teams. Consistency for brands.

Explore design systems

Design Systems

Bring everyone into  the narrative

Empower the creative organization with a motion design system. Control for designers. Cohesion for teams. Consistency for brands.

Explore design systems

Everyone in the same place

Organize work in one unified space, so the organization can stay on track and collaborate with a central source of truth.

Everyone in the same place

Organize work in one unified space, so the organization can stay on track and collaborate with a central source of truth.

Everyone in the same place

Organize work in one unified space, so the organization can stay on track and collaborate with a central source of truth.

Reusable assets & components

Create shared libraries and components so the team can ship faster while keeping content on-brand.

Reusable assets & components

Create shared libraries and components so the team can ship faster while keeping content on-brand.

Reusable assets & components

Create shared libraries and components so the team can ship faster while keeping content on-brand.

On-canvas feedback and sign off

Collaborate with stakeholders, inline, without sharing exports or using other review platforms.

On-canvas feedback and sign off

Collaborate with stakeholders, inline, without sharing exports or using other review platforms.

On-canvas feedback and sign off

Collaborate with stakeholders, inline, without sharing exports or using other review platforms.

Scale content with consistency

Turn any project into a template that empowers other teams scale on-brand content without a motion degree – freeing up design for what they do best.

Scale content with consistency

Turn any project into a template that empowers other teams scale on-brand content without a motion degree – freeing up design for what they do best.

Scale content with consistency

Turn any project into a template that empowers other teams scale on-brand content without a motion degree – freeing up design for what they do best.

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Alicia Curtis

Associate Creative Director, Weight Watchers

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Alicia Curtis

Associate Creative Director, Weight Watchers

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Alicia Curtis

Associate Creative Director, Weight Watchers

Use cases

Build motion cohesion across the organization

Fable removes silos by connecting everyone in the creative process to ship motion the brand deserves.

Use cases

Build motion cohesion across the organization

Fable removes silos by connecting everyone in the creative process to ship motion the brand deserves.

Use cases

Build motion cohesion across the organization

Fable removes silos by connecting everyone in the creative process to ship motion the brand deserves.

Fable for

Marketing teams

Fable for

Marketing teams

Fable for

Marketing teams

Fable for

Product teams

Fable for

Product teams

Fable for

Product teams

Community

Help shape the future of
creative software

Help shape the future of creative software

Help shape the future of
creative software

Join us on Discord

Design, animate, and ship under one roof

Design, animate, and ship under one roof

Design, animate, and ship under one roof

Design, compose, and edit

Design, compose, and edit

Design, compose, and edit

Pro-grade motion within reach

Pro-grade motion within reach

Pro-grade motion within reach

Control generative AI

Control generative AI

Control generative AI

Ship everywhere

Ship everywhere

Ship everywhere

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

The future of motion design is being led by Fable, and it's a game-changer. Design, animate, and deliver—all in one tool. It’s what you love about designing in Figma, combined with animation tools like After Effects.

“

Bring everyone into the narrative

Bring everyone into the narrative

Bring everyone into the narrative

Everyone in the same place

Everyone in the same place

Everyone in the same place

Reusable assets & components

Reusable assets & components

Reusable assets & components

On-canvas feedback and sign off

On-canvas feedback and sign off

On-canvas feedback and sign off

Scale content with consistency

Scale content with consistency

Scale content with consistency

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Fable has transformed the way our team works. Cross-channel collaborations are a breeze; making motion more efficient, while staying on brand.”

“

Build motion cohesion across the organization

Build motion cohesion across the organization

Build motion cohesion across the organization

Help shape the future of creative software

Help shape the future of creative software

Help shape the future of creative software

Bring everyone into  the narrative

Bring everyone into  the narrative

Bring everyone into  the narrative

Help shape the future of
creative software

Help shape the future of
creative software